Every Session. Both Days.
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James breaks down the most common mistakes telehealth brands are making right now — from merchant processing risks that can shut your business off overnight, to why retention matters more than acquisition, why 400+ GLP-1 competitors will shrink to 20 after regulation, and the ethical framework every operator needs before they scale. Includes the booms he's been through ($1.4B in PPP loans, solar, TikTok beta) and why telehealth is the biggest one yet.

Adam shares the inside story of scaling Direct Meds — the compliance setup, the pixel strategy, the remarketing system, and the infrastructure decisions that separate the brands that survive regulation from the ones that don't. One of the most engaged sessions of the event with 31 audience questions and the highest number of personal agenda adds.

Ben Katz sits in the hot seat with James for an unfiltered conversation about building multiple telehealth brands. From Deutsche Bank to Hollywood to launching one of the first online banks (Card.com) to acquiring Happy Head and building it into the #4 hair loss brand in the country. He shares the retention numbers that made him cry on his first GLP-1 experience, how he started Reflex MD during the semaglutide shortage, the HIMS pill shutdown story, and why he's bearish on consolidation but bullish on the space long-term. Raw, honest, and full of insight you won't hear anywhere else.

Brandon breaks down how to crack cold traffic for telehealth — the exact page types, ad strategies, and creative frameworks that are dropping CAC 20%+ for established brands. Covers advertorials, listicles, leads and closes, intake page optimization, dosage page strategy, and why most telehealth brands are running the same lazy ads as everyone else. Tactical, specific, and immediately actionable.

Matt shares never-before-seen aggregate GLP-1 data from Embeddables, the infrastructure platform processing 330,000 medical intakes per day. For the first time publicly: how long it takes a new GLP-1 brand to hit 10 sales/day (5 months — and 33% never get there), why 42% of buyers choose the 3-month supply, how doctor network routing works at scale, and the three conversion phases every brand goes through from launch to $500M. Data-driven, specific, and built on millions of real transactions.

Melissa lost almost 100 pounds on GLP-1s — and she's also a third-generation payments expert whose grandfather ran apothecaries and whose father has been a pharmacist for 40 years. She breaks down the payment processing stack every telehealth brand needs: tokenization, rebill decline salvages, waterfall processing, how to move your transactions off Stripe before it's too late, and the revenue recovery techniques that are saving brands 20-40% in failed payments they didn't even know they were losing. Technical, detailed, and the session attendees called "the most screenshotted of the day."

Franco built the AI attribution system that solved iOS 14 for eight and nine-figure e-commerce brands, including scaling Shapermint to $200M in annual revenue. Now he's applying that same growth intelligence to telehealth. He walks through the exact tech stack a telehealth brand needs (and the five mistakes 90% of brands make), how to set up tracking and attribution for a space where Meta restricts pixel data, the analytics framework that gives you a full-funnel view from acquisition to retention, and why you don't need a CTO — you need a front-end dev and a martech engineer.

James opens the floor for an unscripted ask-me-anything. Covers the Dosable platform in detail — full end-to-end dashboard, LegitScript onboarding in 2-3 weeks, how to connect your own pharmacy and doctor network directly, the tech stack he recommends (Mobybots + Volume + Mouse Flow), and why you should launch with 16 ads, not touch anything for 14-21 days, and let Facebook learn. Direct answers to real questions from the room.

Jason managed $50M+ in ad spend in his first year running SkyHouse — and almost had his biggest day ever two weeks before this event ($500K in revenue from a single AI-generated video, capped only by his $100K daily ad account limits). He shares why sending traffic straight to a product page is "lazy marketing," how Andromeda changed Meta targeting forever (your ad IS your targeting now), the AI UGC video with the towel rack that fooled his 75-year-old father, and the CBO structure that creates stable, scalable campaigns. The session that had people pulling out their phones mid-talk.

Four pharmacy leaders share what brands get wrong and what the best ones get right. Covers which niches are stickiest beyond GLP-1 (ED, hair loss, hormone health, substance abuse), why your pharmacy partner should be guiding your product strategy (not just filling orders), the oral dissolving tablet and medicated chewing gum innovations from EpiqScripts, fulfillment speed as a retention lever, and the honest answer to "who's stickier — men or women?" 17 audience questions submitted during this session alone.

Arshad has been averaging 2,000+ sales per month as an affiliate for telehealth brands using one strategy most brands completely ignore: monetizing partials, abandoned carts, and declined transactions through SMS and email. He breaks down the three data sets you need to be running separately, how to use geolocation heat maps from your own SMS data to target ads more efficiently (for free), the right timing sequences for recovery campaigns, and real-world stats showing 20-40% revenue recovery from data most brands throw away.

C Squared Social has worked with 16 telehealth brands on CTV — connected TV advertising that most of the industry isn't using yet. They break down targeting capabilities you can't get on Meta (like targeting fast food buyers for GLP-1 campaigns), the 22% average lift CTV drives across your search and social channels, the $300-400 CPA benchmark and why the total economics still work, why QR codes don't convert on CTV (use your URL), the minimum 4-week test window, and why AI-generated creative works on social but not on CTV. Includes live creative examples and a full Q&A.

Jordan founded DFO Performance, which did $4.5 billion in sales over the last decade across 1,000+ brands. After a personal experience with COVID that left him fighting through the broken legacy healthcare system for a year, he went all-in on telehealth distribution. He breaks down the affiliate marketing ecosystem — media buyers, content publishers, influencers, and comparison platforms like Forbes Health (doing thousands of sales per day). Covers why affiliates drive 60-70% of all telehealth revenue, why you should view affiliates as a separate channel (not part of your media team), and what real scale looks like: 100-500 new patients delivered per day.

The session that closed the event — and the one attendees called the best talk they've ever seen at a GeekOut event. Bryant and Leif built MaleExcel from a $0.99 GoDaddy domain into a hormone replacement empire serving 200,000+ patients. Coming from 20 years in nutraceuticals, Bryant shares the moment everything changed ("customers were calling to ask where's my product — not why have you charged me"), the difference between retention and attrition ("don't spam them — give them a reason not to leave"), why they built their own labs for speed and conversion, the full funnel model (70-question intake → credit card → blood kit → 30-min provider call → personalized protocol), why they can't use an outside doctor network (their protocol is proprietary), and how they structure provider units of 1,000 active patients each. James closes the event calling MaleExcel "the role model and the Holy Grail" of what a telehealth brand should be.